You’re the boss—but it feels like the business is running you.


Hi, I’m Lindsay White—People Strategist & Leadership Coach for female founders.

I help you reclaim your leadership, align your team, and build a business where everyone belongs (yes, including you).

HI! I'M LINDSAY WHITE.

HI! I'M LINDSAY WHITE.

You’re brilliant. You’ve built something big. But now?

You’re burned out, your team’s off track, and you’re wondering if you’ll ever take a vacation again.

Sound familiar?

If you're anything like the amazing women I work with, you've built a business that looks successful…but behind the scenes? You’re fried.

  • Your team’s dropping balls.

  • You’re carrying way too much.

  • Your Sundays are swallowed by Slack notifications and staff headaches.

  • And you're this close to burning your business to the ground.

I see you.

You didn’t sign up for this.

You started your business to create freedom — for yourself, your family, and your future.

But now, it feels like you’ve got 10 jobs and no one who truly gets it. This is the part where most founders spiral. But not you—because you’re here

Every Business Deserves Three Things: 
A GREAT LEADER, AN INSPIRING CULTURE, AND A PEOPLE STRATEGY THAT BRINGS IT ALL TO LIFE!

What I do (besides coach with a little sass and a lot of heart)

I help female founders like you:

  • Lead with confidence. Even when you feel like you’re making it up as you go.

  • Build people-first strategies. So your team knows what to do, how to do it, and why it matters.

  • Create workplaces that feel like home. The kind of culture where people belong—and stay.

  • Scale without burning out. Because you deserve success and sanity.

My secret sauce?

I blend executive-level HR expertise with deep transformational coaching and a passion for helping women build businesses that are as human as they are high-performing.

Think of me as your Fractional Chief People Officer + Leadership Yoda + Culture Cheerleader.


I bring the strategy and the soul, and a little sprinkle magic.

“This isn’t just about managing people. It’s about building a culture where everyone, including you, can deliver their best every day.”

But really, who am I?

I’m a menopause-powered, business-building badass who has spent two decades working with founders, CEOs, and leaders across North America.
I’ve seen the good, the bad, and the absolutely bonkers when it comes to leadership and team dynamics.

Now, I help small business owners build dream teams—without the drama.
No fluff. No corporate BS. Just honest guidance, real strategy, and a lot of heart.

I help powerhouse women like you lead confidently, build aligned teams, and grow a business where people want to show up—yourself included.

  • Leadership Coaching that’s practical and deeply transformational

  • People & Culture Strategy to connect your team to your vision

  • Fractional HR expertise without the corporate BS

  • A culture of belonging that fuels performance and retention

What I Do Differently

Proof That It’s Possible

  • "If someone is considering hiring you, they just should. If they've found their way to you, they already know what they need. You’re it."

    Ean - Small Business Owner

  • "If someone is considering hiring you, they just should. If they've found their way to you, they already know what they need. You’re it."

    Brandy - Workplace Mental Health Consultant

  • "Your assistance in refining my vision as a private practice owner turned clinic director has been truly transformative."

    Elaine - Clinic Director & Founder

  • “I knew I needed help building my team, but the last thing I wanted to do was rush into the wrong hires. Enter: Lindsay White"

    Krista - Online Business Owner

You built this business.

Now let’s make it feel like yours again.

You didn’t create this to feel stuck, stressed, or like you’re managing people all day instead of doing the work you love.

If your team feels like a weight instead of a win…
If you’re second-guessing your leadership (and silently Googling “how to fire someone without burning it all down”)...
If your spark has fizzled and you're wondering where your joy went—

You're not alone. And you're not doing anything wrong.
You just need a strategy, a sounding board, and a little space to breathe.

That’s what this first call is.

✨ In just 15 minutes, we’ll get clear on:

  • What’s working—and what absolutely isn’t

  • Where your leadership energy is getting drained

  • What your next step could look like if it felt lighter, easier, and more aligned

This isn’t a sales pitch. It’s a safe space to talk it out—and see if I’m the right partner to help you lead and grow the business you actually want.